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MARKET PLAYER – AUTOMATION OF AUDIO AND VIDEO (DIGITAL SIGNAGE) BROADCAST FOR BUSINESS OF ANY SIZE

Market Player is a powerful two-component solution including both software and hardware for centralized audio/video management at retail chains, banks, cafes and restaurants, hotels and office centers, car showrooms, gas stations and shopping malls.

Market Player 2.0 is developed for prompt and simple set-up, support and renewal of background music/video, which ensures effective customers’ contact with your brand.

We have successfully installed our solution at 47 000+ points of sales at 70+ retail chains such as McDonalds, Espirit, KIA, KFC, Burger King and many others.

You do not need to be an expert to recognise that Market Player is the ultimate solution for audiovisual marketing.

Market Player – audiovisual marketing automation in points of sales

Our video shows Market Player at work and allows you to see its advantages. Need more info on Market Player features on your e-mail?

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SPECIFICATIONS

Market Player software consists of server and custom client.

Custom client is installed on Market Music Mini PC or on customer’s PS and is administered via Cloud Server.

Only Market Music technicians are authorized to log in to the Cloud Server. Note, that customer’s representative can also be authorized upon the request.

The software is compatible with both wire and wireless Internet. It works uninterruptedly in case of the Internet connection failure and allows configuring target broadcasting for single points of sales as well as for groups.

MAIN FUNCTIONALITY IS REALIZED THROUGH THE WEB-INTERFACE – AUDIO AND VIDEO (DIGITAL SIGNAGE) BROADCAST NETWORK MANAGEMENT:

  • Scheduling: independent scheduling for audio and video content
  • Content renewal management: most of the content gets downloaded to Mini PC/Client’s PC at a broadcast point and is not dependent on the Internet signal quality
  • Events management: audio and video ads scheduling

OPERATING SCHEME

BENEFITS OF IMPLEMENTATION

Clients’ benefits of Market Player solution implementation:

  • Increase in amount of time which clients spend in store by 10-15% (due to the modulation of the compositions time slots)
  • Increase in “passers into visitors” conversion (20%) (application "of inviting effect" in shopping malls)
  • Increase in impulse purchases (35%) and in promotional products sales (15%) (when using audio advertising in the broadcast schedule)
  • Growth of customer satisfaction (18-20%) (using personalized collections of music)
  • Reduce the cost of Internet traffic up to 60% (compared with other software solutions)

OUR ADVANTAGES

Our projects:

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